tuff. is a Vancouver, Canada based brand created from the belief that confidence shouldn’t come at a cost - that women deserve clothing that feels elevated, enduring, and attainable.

We design capsule wardrobes built for real life - timeless pieces that move effortlessly through every season, balancing structure and softness, purpose and ease. Each garment is made to be worn often, loved longer, and trusted through change - because quality and longevity are the truest forms of sustainability.

We create clothes that work as hard as you do - built for comfort, made to move, and styled to keep up with real life. From early mornings to late-night pickups, our pieces are designed to go the distance. We work with factories that treat people right, and we do our best to keep waste low by using conscious fabric choices and curated color offerings.