tuff. is a Vancouver, Canada based brand that focuses on affordable lifestyle & activewear for women on the go. Driven by design and quality to create versatility in our clothing to help you in your daily activities.

For over 20 years, Tuff Athletics has been a brand favourite in big box retail stores, but now we're proud to bring tuff., our new premium apparel straight to you — direct from our store.

We create clothes that work as hard as you do — built for comfort, made to move, and styled to keep up with real life. From early mornings to late-night pickups, our pieces are designed to go the distance. We work with factories that treat people right, and we do our best to keep waste low by using conscious fabric choices and curated color offerings.