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This is tuff.
Empowering women to own their busiest days with confidence - through versatile, affordable apparel made from premium fabrics that support every move, every moment.
tuff.mom Series
At tuff., moms have always been more than customers, they are our muse. Our new short video series, tuff.mom, celebrates their stories, their style and their daily routine.
Meet Trish, she is a working mom of 1 and a dog mom as well. Explore how she navigates through her life as a busy mom.


Activewear Collection
This collection was born from a real need—because women shouldn’t have to choose between style, comfort, and price. It’s for the ones who move fast, think big, and do it all without slowing down. Activewear that fits real life: in the studio, on the street, and everywhere in between. Effortless. Powerful. Made to keep up.